Google recently announced
that it would begin putting more emphasis in search results on sites that are responsively
designed for tablets and smartphones. Many people have dubbed that decision as
Mobile-geddon since it will seriously affect non-mobile website search results.
Many businesses are panicking because they’re being delisted or lowered on
Google’s mobile search results. And with so many Internet users
searching from their mobile devices, that’s a pretty substantial loss in
So what does that mean for you,
your website and your business or organization?
Why Being Mobile-Friendly Matters
If you’ve ever searched for
a website on your phone and ended up on a page that did not render properly for
your device that means that the site was not responsive. It was not built to
accommodate multiple mobile device sizes and layouts. Maybe you had to scroll
across to find the menu. Or some of the images didn’t display. Due to the
proliferation of mobile devices and Google’s recent decision, if you want to
show up in search results, your page needs to be adaptable to whatever device
it’s displayed on. You should care about this because a mobile-friendly version
of your site greatly increases the likelihood of mobile users learning about
your organization and its services.
How Does Your Site Stack Up?
If you want to see how your
site stacks up re mobile/responsive design you can check it with Google’s own
webmaster tools here: https://www.google.com/webmasters/tools/mobile-friendly/?url=ecao.org.
If you see results like
these, it’s time to call us.
Page appears not mobile-friendly
Text too small to read
Links too close together
Mobile viewport not set
Content wider than screen
We are currently
redeveloping several client websites to make them comply with the new Google
standards and would be happy to discuss yours. The key here is to act quickly.
No one wants to lose traffic or visitors to this change. It’s vital to make
your site more accessible to everyone on every device.