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Top 10 Benefits of email Marketing

Posted on March 01, 2016 by Allyce Maclaren, Social Media Specialist

Did you think email marketing was dead? Think again. A 2015 report from  Content Marketing Institute found that 80% of content marketers use email marketing, and a 2014 report from Gigaom found marketers consistently ranked email as the single-most effective tactic for awareness, acquisition, conversion, and retention. So, what makes email marketing so great? Let’s take a closer look.

1. It’s cost-effective and has great ROI
Unlike many marketing channels that rack up costs through printing, postage, and exposure fees, email marketing requires little more than inexpensive software and a good marketer. For as little as $10 to $15 a month, you can send out multiple emails to 500+ recipients who have demonstrated an interest in your business. 

This figure seems especially justifiable considering that email marketing yields a 3,800 percent ROI (DMA National Client Email Report, 2015). Every dollar spent offers a return of $38! With enticing call-to-action buttons to temp impulse purchases, it is no surprise that email marketing can drive sales unlike any other marketing channel.

2. It targets your customers
Email marketing allows you to reach people who have confirmed interest in your business and are more likely to convert to customers or make a purchase. Unlike many other forms of marketing, email marketing requires consumers to opt-in to receive marketing messages. This typically means they have some knowledge of your company and a genuine want to receive updates. In fact, a 2014 Mobile Behavior Report finds 95% of individuals who opt into receiving email messages from brands find them somewhat or very useful, and 44% of consumers have made a purchase as a result of an email marketing message (ConvinceandConvert).

3. It’s personalized
With email marketing, you can segment your audience and create tailored messages for each group. This allows you to offer a personalized message for subscribers according to age, gender, location, sales history, or other relevant classifications. Some email software takes this personalization one step further by allowing you to greet each subscriber by name and/or include their sales history in the email. And when a special email offer is sent just for you, it can be hard to resist!

4. It takes little effort to repeat

Email marketing doesn’t require a huge team of around-the-clock specialists with technical know-how every time you want to send an email. Once your designer has a great template it can be reused for your next email campaign.

5. It’s easily tracked and tested
Professional email marketing software makes it easy for you to track subscribers’ engagement.  You can track open, click-through and conversion rates, and even see how many people unsubscribed. This allows you to determine what is (and isn’t) working, and adjust accordingly.

This also allows for easy testing. You can create several versions of an email using different copy and design and send to different groups of your email list to determine what resonates best. This is a valuable practice that takes very little time and money!

6. It’s easily shared
You email communications are not limited to the subscribers on your contact list. In fact, subscribers can (and frequently do) share special offers with family and friends. Emails that include social sharing buttons have a 158% higher click-through rate (GetResponse).

7. It’s immediate
Unlike traditional marketing campaigns, email marketing sees results immediately. This could be because 91% of consumers check email at least once per day on smartphones, which means your email will likely be opened the same day.

8. It integrates well with other marketing strategies
Email marketing integrates seamlessly with other marketing strategies. For example, your email can inform subscribers about your latest product or service, promotion deadlines, social media pages, upcoming webinars, and more. For best results, email marketing can and should be used in combination with other marketing strategies.

9. It allows for regular communication
Email marketing allows you to stay in regular communication with your audience. Unlike traditional marketing which often involves timely creative, print and postage processes, emails can be put together in as little as a few hours and sent as often as you would like! However, you should try to limit your promotional emails to a few times a month to avoid being bothersome.

10. It’s environmentally friendly
Email marketing relies purely on digital methods and doesn’t kill trees. Enough said!

Email marketing is arguably one of the best marketing channels around. It is a simple way to get your message in front of those who are interested and most likely to convert, for a fraction of the price of other marketing channels. If you need help getting started with email marketing, reach out to the experts at digOnline.

Fun fact: around 122,500,453,020 emails are sent every single hour (MarketingProfs)!

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